2 min read

Can a Synthetic Face Close a Deal?

Jonas Klank
Jonas Klank
January 21, 2025

Why Humans Trust Human-Like Interaction

Real-time avatars simulate:

  • Eye contact via webcam-based gaze alignment
  • Conversational tone that adapts to inputs
  • Warmth and responsiveness that feels live—even when fully AI-driven

This activates the brain’s trust mechanisms, similar to those in real human conversation.

Situations Where Trust Is Critical

B2B Software Sales: Avatars act as the face of a complex platform, simplifying onboarding or ROI concerns.

Finance & Insurance: Avatars help explain sensitive terms, plans, or pricing to hesitant customers.

Healthcare Onboarding: Patients get clear, empathetic guidance on next steps—without feeling rushed or misunderstood.

Avoiding the “Bot” Perception

Successful avatars are:

  • Visually high quality
  • Synchronized with input data in real time
  • Integrated into workflows where immediacy is valued (not just novelty)

Outcomes That Build Credibility

  • Higher time-on-page
  • Better memory retention vs. written FAQ
  • Improved perception of brand professionalism

Final Thought

Buyers trust what they can see and understand. Real-time avatars give shape to your value prop, delivering it consistently and conversationally—just like a great human rep would.

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Image of a human