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Reinventing Sales: Why We Built VidLab7
Introduction
At VidLab7, we are building the most human and most pleasant real-time sales experience in the world—powered by AI and Real-Time Avatars. This isn’t just about improving conversion rates or speeding up workflows. It’s about solving a deeper, more fundamental problem—one I’ve witnessed first-hand over the last decade building AI startups.
The Problem: Where Sales Lost Its Humanity
Somewhere along the journey to scale, we lost the human essence. Websites became forms. Sales became sequences. Customer service became chatbots.
What we gained in efficiency, we lost in presence, emotion, and trust. Technology didn’t just make things faster—it made them colder. And in sales, those human elements are essential.
What People Expect Today
Today, consumers don’t just want fast answers—they want to be understood. They expect interfaces that feel like interactions. They expect intelligence—but also empathy. They want to feel heard. And anything less is instantly forgotten.
Why We Started VidLab7
This is why we started VidLab7. Our mission is to close the human-machine gap in one of the most important areas of business—sales and revenue generation.
We are not building avatars for vanity or gimmicks. We are building foundational models that allow AI to see, hear, respond, and think like humans do—across channels, contexts, and cultures.
What We’re Building
Our Revenue Avatars don’t just reply—they understand. They don’t just automate—they connect.
They are built for real-time performance, at scale, across web, mobile, and XR. We are reimagining the interface of business—not as a dashboard or CRM screen, but as a dynamic, human-level presence that brings your product, your story, and your team to life, anywhere your buyer is.
Our Philosophy
In an age of noise, we are building signal. In a world of automations, we are restoring attention. In a market that chases clicks, we are focused on connection.
We believe the future of revenue isn’t just more data, more content, or more tools. It’s more presence. It’s more empathy. It’s more humanity—delivered in real time, powered by intelligence that knows you, hears you, and makes you feel seen. 24/7, everywhere in the journey.
This Is Not About Productivity
This is not a productivity gain. It’s a perception shift. We want every buyer to walk away not thinking “that was efficient”, but saying “that felt real.” What we are building will not only change sales—it will change expectations.
A New Category, A New Standard
We are not aiming to compete in an existing category. We are creating a new one. A category where AI is not measured by its ability to reduce headcount, but by its ability to elevate experience. Where sales isn’t just a process, but a moment of trust. Where avatars aren’t a novelty—but a necessity.
This is a call to every company that believes buyers deserve more than a sequence. It’s a signal to every founder building for the next decade—not the last. And it’s a promise to our team, partners, and investors—that VidLab7 will lead not by playing the game better, but by changing it entirely.
The Vision
We don’t want to make AI feel human. We want to build AI that is human—on our terms. And that’s just the beginning.
The Problem
- Low quality leads eat up sales time
- Discovery forms are often skipped or faked
- SDRs spend time qualifying when they could be closing
The Avatar Solution
Let avatars:
- Ask qualification questions interactively
- Score and label leads by fit and urgency
- Push high-fit leads to CRM and notify reps
Conversation Example
“Hey there—just to help you faster, are you evaluating for a team or just yourself?”
“What’s the main problem you're solving today?”
Each answer routes the visitor down a smart branch with contextual follow-ups.
Outcomes
- 2–4x increase in qualified leads
- Reduced workload on inbound SDRs
- Faster routing = shorter deal cycles
Real-Time Avatars for Qualification at Scale.
Key Advantage: Language + Localization
Real-time avatars can be configured to:
- Greet users based on browser or location data
- Speak in native language with cultural nuance
- Route leads to region-specific workflows
Example Deployment
Global SaaS Platform: Visitors from Germany, Brazil, and the U.S. see the same product—but hear from avatars speaking in their local language with region-specific messaging.
International E-Commerce: Cart abandoners in Spain get recovery conversations in Spanish within seconds.
Benefits
- Reduced bounce rates on international landing pages
- Higher engagement across multilingual campaigns
- Consistent brand experience without local teams
Using Real-Time Avatars for Global Scale
Problem: Great Product, Steep Onboarding
- Users drop off during trial setup
- Sales teams spend hours explaining repetitive concepts
- Marketing can’t predict what each visitor will need to see first
Solution: Real-Time Avatars as Product Guides
Avatars embedded inside the product interface can:
- Ask the user what they’re trying to accomplish
- Guide them through the right flows
- Proactively answer feature or configuration questions
Example Use Cases
SaaS Onboarding: Avatars activate during signup and walk users through value-creating actions.
Enterprise Software: Large platforms with multiple modules can present avatars that help the buyer map out a customized journey.
APIs and Developer Tools: Avatars simplify SDK choices, pricing logic, or documentation routing.
The Impact
- 20–50% improvement in onboarding completion rates
- Fewer support tickets in the first 30 days
- Clearer product perception, faster time-to-value
The Human Interface for Your Product
1. Real-Time Demo Gatekeeper
Let avatars qualify inbound leads who want a demo. Ask key questions—budget, timeline, use case—and route only qualified leads to your calendar.
2. Explainer at Checkout
For B2B SaaS or subscription models, avatars can walk hesitant buyers through plan comparisons or billing terms.
3. Objection Handler on Pricing Pages
When a lead hesitates, your avatar can proactively respond to price sensitivity, ROI doubts, or integration concerns in real time.
4. Mid-Funnel Educator
Avatars share relevant case studies, onboarding videos, or feature tutorials based on the user’s industry and actions.
5. Customer Success Extension
Post-sale, avatars onboard customers, answer questions, and gather feedback—ensuring satisfaction and expanding retention.
Summary
Real-time avatars are not about being flashy—they’re about being there. When placed at key friction points, they turn blockers into bridges and browsers into buyers.
5 Conversion Tactics Using Revenue Avatars
Why Humans Trust Human-Like Interaction
Real-time avatars simulate:
- Eye contact via webcam-based gaze alignment
- Conversational tone that adapts to inputs
- Warmth and responsiveness that feels live—even when fully AI-driven
This activates the brain’s trust mechanisms, similar to those in real human conversation.
Situations Where Trust Is Critical
B2B Software Sales: Avatars act as the face of a complex platform, simplifying onboarding or ROI concerns.
Finance & Insurance: Avatars help explain sensitive terms, plans, or pricing to hesitant customers.
Healthcare Onboarding: Patients get clear, empathetic guidance on next steps—without feeling rushed or misunderstood.
Avoiding the “Bot” Perception
Successful avatars are:
- Visually high quality
- Synchronized with input data in real time
- Integrated into workflows where immediacy is valued (not just novelty)
Outcomes That Build Credibility
- Higher time-on-page
- Better memory retention vs. written FAQ
- Improved perception of brand professionalism
Final Thought
Buyers trust what they can see and understand. Real-time avatars give shape to your value prop, delivering it consistently and conversationally—just like a great human rep would.
Can a Synthetic Face Close a Deal?
Where Avatars Fit in the Online Storefront
These avatars don’t just sit on a landing page. They:
- Greet new visitors
- Ask about style, budget, or needs
- Assist during checkout decisions
- Provide immediate post-purchase support
Key Impact Areas
1. Cart Recovery Intervention
Rather than waiting to send an email, real-time avatars engage live when shoppers hesitate—explaining return policy, stock levels, or promotions.
2. Personal Shopping Assistant
Guide users toward curated options using real-time questions like “Are you looking for something specific today?”
3. Upsell & Cross-Sell
At checkout, avatars can suggest bundled items based on basket contents or seasonal trends.
4. Post-Purchase Onboarding
Avatars help customers understand how to use or style a product, leading to fewer returns and higher satisfaction.
Measurable Benefits
- 20–35% boost in cart conversion
- 25% lift in average order value when avatars suggest add-ons
- Improved brand perception through “live” assistance
Why This Works
Real-time avatars offer:
- Human-like responsiveness
- No lag, no tickets, no forms
- Guidance when it matters most: in-the-moment purchase decisions
For e-commerce brands, this turns passive pages into converting conversations.
Revenue Avatars in E-Commerce
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