Cart Abandonment Reduction

Use Case

‍Send personalized videos to encourage customers to complete their purchases after abandoning their shopping carts.

Explanation

‍Combat cart abandonment by sending personalized video messages that remind customers of their pending purchases and highlight the benefits of completing their transaction. VidLab7’s AI video technology allows you to address the customer by name, mention specific items left in their cart, and offer personalized incentives like discounts or free shipping. This approach not only reminds customers of what they left behind but also provides an extra push to complete their purchase, making the communication feel tailored and considerate.

Benefit

‍Recovers up to 20% of abandoned carts, translating into significant recovered revenue. The Baymard Institute reports that 69.23% of online shopping carts are abandoned, and personalized reminders can reduce this rate significantly. By re-engaging customers with a personalized touch, you not only recover lost sales but also enhance the customer’s shopping experience, increasing their likelihood of returning for future purchases.